CRM Retargeting

Do you have a target physical address or email list you want to serve ads to?

With our CRM targeting technology, we can take any list of emails or physical addresses, load them up to our system, and begin serving Ads to them wherever they browse around the internet. Sometimes direct emails and direct mail doesn’t cut it. It’s the omni channel marketing approach that keeps enterprises top of mind to those users you already have intricate details on.

Through our partnerships with several programmatic channels as well as our matching technology, we’ll leverage any list you want to provide our team with. Below are some of the sample data variables we can ingest:

First Name, Last Name
Person & Business Email
Physical Address, City, State, Zip
Age, Sex
Birthday

The more information our team is provided, the greater the match rates we can achieve with any lists provided. And while our CRM Retargeting averages 40 – 50%, our addressable geofencing marketing only requires one’s address, and our match rates average 80 – 90%.

Potential CRM Retargeting Use Cases

It’s not for everyone. But there are many examples in which CRM Retargeting can make a difference as part of an omni-channel marketing strategy. We develop many use cases and examples in which client’s leverage our CRM Retargeting technology and various industries it works for such clients:

Customer Loyalty – Taking an existing list of customers on your email address, and serving targeted ads to them for a period of time on Mobile, Desktop and Tablet Devices. We can even serve OTT/Connected TV Ads to those consumers.
New Customer Acquisition – Maybe you have an address list or email list you purchased. Our team can ingest that list into our database and serve ads directly to those consumers creating additional brand lift and lead generation opportunities.
B2B Sales Targeting – Maybe you have a list of companies you’re looking to sell into. If you have both the addresses and/or the emails of such executives, we can leverage our CRM Retargeting to help create awareness and prime them for your messaging as you reach out to those same executives via mail, email or phone.

Customer Loyalty – Taking an existing list of customers on your email address, and serving targeted ads to them for a period of time on Mobile, Desktop and Tablet Devices. We can even serve OTT/Connected TV Ads to those consumers.
New Customer Acquisition – Maybe you have an address list or email list you purchased. Our team can ingest that list into our database and serve ads directly to those consumers creating additional brand lift and lead generation opportunities.
B2B Sales Targeting – Maybe you have a list of companies you’re looking to sell into. If you have both the addresses and/or the emails of such executives, we can leverage our CRM Retargeting to help create awareness and prime them for your messaging as you reach out to those same executives via mail, email or phone.

“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?

Case Studies

Political Campaign Wins Them More Candidate Awareness

Youngest Mayoral Candidate Elected With Digital Advertising

Practical Use Cases

Public Data Lists
Purchased Email Lists
Existing List of Subscribers
Members of your organization

Our process for onboarding email or mailing lists are simple

Compile list of emails/physical addresses
Upload to our system
Finalize creative Ads for digital campaign
Set campaign parameters
Launch programmatic CRM campaign

We typically recommend a list that is minimum 500 to 1,000 entries. After the list is uploaded to our system, those individuals will be served Ads wherever they go around the internet.

Programmatic Display Campaign Development

Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.1
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.

Digital Analysis

Creative Development

Programmatic Development

Analytics

Optimizations

Geo Zone Conversion Reporting

We are also able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).

If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.