Our search retargeting technology will allow advertisers to target shoppers and researchers based on specific keywords those individuals searched for via Bing, Yahoo, and other 3rd party search engines. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.
Our Advantages:
- Keyword Level Bidding, Reporting, and Optimization: We offer full visibility and control for each keyword targeted. Just like in search marketing (SEM), the ability to vary bids for each individual keyword is a must in order to achieve optimum results.
- Variable Recency: We enable variable targeting and bidding based on the recency of the search event. For example, ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search. Recency is a major factor in optimizing to CPA, CTR, and CPC goals.